And to be sure that the machine selects the necessary search queries, check the corresponding report. Source Yandex.Direct launched auctions for outdoor and video advertising Two new formats are now available in display campaigns: video ads and digital outdoor ads. For them, separate auction models are prepared in the system, the minimum purchase amount is 300 rubles per day. Video ads lasting from 6 to 60 seconds are shown on the Yandex Video Network sites. For outdoor advertising, an advertiser can choose from more than 100 digital billboards in Moscow.

Konstantin Naychukov, eLama B2C Email Lead evangelist If you have previously launched media video campaigns (it doesn’t matter in which advertising systems) and placed outdoor advertising, then new tools should definitely be tested. The best part is that Yandex provides the ability to measure the impact of display advertising on performance campaigns using bid adjustments. We collect the segment of those who have seen the media (video, billboard), increase rates on them in search campaigns and in YAN, and calculate CPA. If in the segment of those who saw the media, CPA is lower, our budget was not wasted.



If we do not see any difference, we could not spend this money. And I strongly encourage advertisers to implement such analysis, and not just count on "increasing awareness." In today's information-saturated world, an advertising message may not affect consumer behavior at all if it was not interesting enough for him or was shown to him only a couple of times. Ivan Barchenkov, Commercial Director of MediaNation Outdoor advertising in Direct is, of course, a successful and revolutionary step on the part of Yandex. The good news is that if previously it was required to use a separate service for launching video and DOOH format, now this feature is available in the already familiar Yandex.